Blog
Articles on process automation, its costs and how to check whether an implementation will pay off.
Jev 1.14 in marketing: testing an AI classifier on 450 cases in 5 languages
Jev 1.14 and 1.13 by TypeSafe on search terms, reviews, leads, ads, creatives and 250k tokens. Where it is enough, where GPT wins, what it costs.
Read articleThe Google Ads August 17 update: how to check budget-limited campaigns with a target CPA or ROAS
Since August 17, 2026, budget-limited campaigns with a target CPA or ROAS aim at the target instead of beating it. How to find them and what to do.
Read articleGoogle Ads auto-apply recommendations: where to turn off 15 automatic settings
Auto-apply recommendations is 1 of 15 settings where Google Ads can change your account on its own. Where each one lives, what it does, how to turn it off.
Read articleHow to delete client data from Claude: what goes, what stays and what to tell your client
A deleted Claude chat leaves Anthropic's servers in 30 days, but a thumb-rated conversation stays up to 5 years. Cleanup steps and a client message.
Read articleGoogle Ads spam leads: 6 signals in your data and a checklist
Google says its filters don't stop fake leads on their own. 6 spam signals in Google Ads and your CRM, how to keep them out of bidding, and a checklist.
Read articleGoogle Ads conversions dropped to zero: 7 causes and a checklist
Account shows 0 conversions for days? 7 causes, from no traffic to consent and GCLID, the order to check them and what to do with Smart Bidding meanwhile.
Read articleHow to delete client data from Gemini: what goes, what stays and what to tell your client
A deleted Gemini chat leaves your view right away, but chats checked by Google's reviewers stay for up to 3 years. Cleanup steps and a message for your client.
Read articleGoogle Ads negative keywords: limits, shared lists and how many is too many
Google doesn't say how many negatives is too many. It gives limits: 10,000 per campaign, 20 lists of 5,000, an account list of 1,000. Where each works.
Read articleGoogle Ads API access in 2026: access levels, the Basic application and how long it takes. Our timeline
Since Sep 9, 2026 the Google Ads API no longer uses developer tokens. 4 access levels, the Basic application step by step, our timeline, agency pitfalls.
Read articleGoogle Ads optimization score: why 100% does not mean better results (6 reasons and a checklist)
Both dismissing and applying recommendations get you to a 100% optimization score. 6 reasons it does not measure account profit, plus a checklist.
Read articleYour client pasted your report into ChatGPT: 6 reasons they come back with odd questions, and how to write reports that hold up
Your client pastes your Google Ads report into ChatGPT and returns with odd questions? 6 reasons in the report, plus a checklist before you send it.
Read articleIs tawk.to free? AI Assist pricing and how many AI replies the Hobby plan gives
tawk.to live chat costs $0. AI Assist Hobby gives 100 credits, about 33 AI replies on the default Auto model. Paid plans from $29, costed at 3 traffic levels.
Read articleChatbase pricing: free plan, message credits and a free alternative compared
Chatbase: Hobby $40/month for 700 credits, 1-5 credits per message, a 50-credit Free plan. Costs for 100-1,000 chats and the free chatbot by Roition.
Read articleLiveChat and ChatBot.com pricing in 2026: what an AI resolution costs and a free alternative
LiveChat and ChatBot.com share one price list: from $19 per user, 10 AI resolutions included, then $0.99 each. The math for 100-1,000 chats.
Read articleSmartsupp pricing 2026: what Mira AI costs and what the Free plan includes
Smartsupp: a Free plan with 25 conversations, Mira AI from $16 per 100 conversations ($0.16-0.20 each). Plans, limits and the math for 100-1,000 chats.
Read articleIs Tidio free? Lyro AI pricing in 2026 compared with the free chatbot by Roition
Tidio Free includes 50 one-time Lyro AI conversations; Lyro packages start at $39/mo. Pricing as of Oct 20, 2026, costs for 100-1,000 chats, a free option.
Read articleTidio, Smartsupp, LiveChat, tawk.to or Chatbase: what an AI chat costs
300 AI chats of 4 messages: from $35 (tawk.to, 1-credit model) to $210 (Tidio); free chatbot: $0 to Roition + about $1 of OpenAI tokens (estimate).
Read articleWhy Google Ads and GA4 don't show the same conversions: 6 causes and how to check them
Google Ads and GA4 show different conversions? 6 causes, from attribution to purchases counted before payment, and a checklist to compare the two tools.
Read articleAI agents and MCP with access to Google Ads: 5 things that go wrong and how to check them
Connecting Claude or ChatGPT to Google Ads via MCP? 5 problems: project access, full write rights, stale data, a lost list, a silent write failure.
Read articleHow to delete client data from ChatGPT: what goes, what stays and what to tell your client
A deleted ChatGPT chat usually leaves OpenAI's servers within 30 days, but memory and Library files stay. 4 cleanup steps and a message for your client.
Read articlePasting client Google Ads data into an AI chat? 6 things to check in your contracts and settings
Pasting a client's Google Ads export into ChatGPT, Claude or Gemini? 6 places in contracts and terms to check before the client asks.
Read articleFree AI chatbot for your online store: how to set it up step by step
OpenAI key, product feed, code on your site: 8 steps to an AI shopping advisor on Shoper, IdoSell, WooCommerce, PrestaShop and Shopify.
Read articleWhy AI gets Google Ads numbers wrong and how to check them before you send a report to a client
AI gave you a campaign cost that is not in the UI? 6 causes, from micros to hidden search terms, and a checklist before you send numbers to a client.
Read articleWhich AI model for which job in Google Ads? We tested 8 models on a real account
Claude, GPT and Gemini on data from a real Google Ads account. Which model reads data, judges search terms and plans campaigns best, and where each fails.
Read articleMake vs n8n vs Zapier: which one to choose?
Make, n8n or Zapier? The differences in plain words: who each one is for and when to choose which.
Read articleWhen is automation not worth it?
Not every process is worth automating. The simple 12-month rule and the signs that it is better not to.
Read articleHow much does automation maintenance cost?
How much it costs to look after automation after implementation, what it covers and why without it a process quietly stops working.
Read articleHow much does process automation cost?
Real price ranges for automation, what drives them and how to check whether it will pay off in your company. With a worked example.
Read articleHave a process to automate?
Book a free introductory call and find out which process in your company will pay back fastest through automation.
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