Robert Szymański

Founder of Roition, independent Google Ads API developer

Founder of Roition, with almost 3 years of Google Ads experience. Designs and builds process automation for Polish companies: system integrations, handling enquiries and quotes, AI assistants working on company data.

Builds Marketing Workspace, a tool where AI agents analyse Google Ads, Meta and GA4 accounts through the official APIs, and a human approves every change to the account.

On the blog he writes about what he tests in practice: what automation costs, when it is not worth it, and where AI helps in campaigns and where it gets the numbers wrong.

Results delivered

• Fallow Deer (marketing agency): an AI system for Google and Meta campaigns with a specialist approving every change. The team needs 84-91% less time for data analysis and campaign changes (a month without the system compared to a month with it). See the project
• Mal-Drew (store with 19,000 building products): quote automation from email enquiries. About 190 enquiries handled in about two weeks, zero lost, with no new hires; plus about 90 backlogged emails cleared. See the project
• Gladan (industrial energy efficiency): an internal AI assistant for the sales and customer service teams. Response time to customer enquiries 80-90% shorter; when data is missing, the assistant says “I don't know” instead of guessing. See the project
• Marketing Workspace: Google verified Robert as an independent Google Ads API developer and cleared AI agents to create campaigns through the official API. The review covered the whole flow: campaign draft, validation, human approval, and only then was commercial access granted. See Marketing Workspace